Researchers from the Broad Institute and Harvard University have developed a tool that can tackle large data sets in a way that no other software program can. Part of a suite of statistical tools called MINE, it can tease out multiple patterns hidden in health information from around the globe, statistics amassed from a season of major league baseball, data on the changing bacterial landscape of the gut, and much more. Via www.broadinstitute.org
The artist, Bo Muller-Moore, has been making and selling handmade T-shirts that read “Eat More Kale,” a vegetarian battle cry. Chick-fil-A’s legal department claims this is messing with their cow-uttered slogan “Eat mor’ Chikin'” . Really? Come on, I’ve gotta be kidding right?
Wrong. In the world of Trademarks the feds unfortunately have tended to side with big business. That’s too bad. The real purpose of trademark laws isn’t to protect the trademark holder, rather it is to protect the consumer from confusion in the marketplace. Harvard Law School helps us understand it, “A trademark is a word, symbol, or phrase, used to identify a particular manufacturer or seller’s products and distinguish them from the products of another.” and furthering this simple explanation, “Trademarks make it easier for consumers to quickly identify the source of a given good.”
So unless you’re dumber than the apparent cow who spelled the Mark in question, I’d say you’re likely not to mistake Mr. Muller-Moore’s t-shirt for sloppy chicken sandwich.
To make matters more absurd, Chick-fil-A doesn’t even do business in the state of Vermont where Mr. Muller-Moore sells his handful of vegie-themed fashion elements.
Now to be clear US law dictates that any entity whose trademark is being threatened must sue the perpetrator to retain control of the mark. This seems to be so far off the mark though that is speaks more to corporate bullying behavior. Maybe Chick-fil-A should’ve offered to buy the new mark from the artist. Or maybe they could’ve simply started serving kale on the menu! I’m sure he would’ve settled for less than it cost the attorneys to start this battle, not to mention the cost to Chick-fil-A’s good will in the marketplace. But that’s something they seem oblivious to anyway. See this article in the Huffington Post from last week.
Great week in Boston at the ITLN Leadership Summit.
Our last day of the conference was spent rolling out a new program, Leading Positive Change. This workshop takes the research from leading thinkers and authors on Change Management and collects it into a single, powerful, day of learning.
Referenced within the workshop were concepts from Chip and Dan Heath (Switch and Made To Stick), John Kotter (Leading Change, Heart of Change, and A Sense of Urgency), and John Medina‘s great work on how the brain is wired to work (Brain Rules).
The day included a series of exercises with associated tools to help leaders understand how to create lasting change in organizations by taking advantage of some well researched and documented practices.
Krios Consulting is a partner with ITLN in creating and delivering this and all the other programs featured at the Boston Summit.