ISB Global’s What’s Trending Now?

Vijay Govindarajan is one of the world’s leading experts on strategy and innovation and Earl C. Daum Professor of International Business at the Tuck School of Business at Dartmouth College.
Reverse Innovation comes out of the pioneering Harvard Business Review article he wrote with GE CEO Jeffrey Immelt, which HBR rated one of the ten big ideas of the decade. The forthcoming book introduces the idea of developing in emerging markets first-instead of scaling down rich world products-to unlock a world of opportunities for your business and offers an important next step for companies looking to derive long-term value from emerging markets.

See on


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s