“Reverse Innovation” in Emerging Markets: Q&A with Vijay Govindarajan | Sparksheet

Instead of developing products in the west and bringing them to emerging markets, brands should do just the opposite, argues Vijay Govindarajan in his book Reverse Innovation.” We spoke to the business professor about what that means.

See on sparksheet.com


About Local Econ Guy

World changer, bike rider, food eater, sidewalk shoveler.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s