A Brand’s Identity Should Sync With Its Image – Room for Debate

Leaders should recognize the potential negative impact of their personal brand’s association with an organization’s mission, and step away if they need to. By Nathalie Laidler-Kylander. (Leadership and Branding?

Bill Palladino – MLUI‘s insight:

Nathalie Laidler-Kylander brings up some terrific points about nonprofit branding in this useful article via the New York Times.  She asks us to differentiate between a brand identity and brand image. She also suggests that we imagine how our personal brands influence the brand of the organization for which we serve. What is it that you are known for in your community?  How is that translated into impact upon your organization, either as a board member, staff member, or volunteer?

See on www.nytimes.com


5 Oscar Inspired Interview Tips For Your Non Profit Video Production

5 interview tips that will inspire Oscar worthy performances in your next non profit video production.

Bill Palladino – MLUI‘s insight:

This topic is fresh on my mind today.  I’ve just completed editing a short video for inclusion in our Food & Farm Summit that I’m facilitating.  Video is a powerful medium.  In the wrong hands however it can be downright evil.

See on www.storyboardfilmsmn.com

Food Stamps For Pets: Nonprofit Helps Low-Income Families And The Animals … – Huffington Post

Mother Nature Network (blog)
Food Stamps For Pets: Nonprofit Helps Low-Income Families And The Animals …
Huffington Post
A nonprofit group called Pet Food Stamps is hoping to help economically struggling families feed their pets.

Bill Palladino – MLUI‘s insight:

I found it interesting when insurance companies catering to pet owners starting popping up. This takes it another step further. Count us all as fortunate that this wasn’t a part of the electoral debate process.  Yikes.  Do you know people (and their pets) in your community that might benefit from such a program?

See on www.huffingtonpost.com

The Real Secrets to Creating Ownership

Image source by George Hodan No one cares like you when you own it. But, the more you own the less they own. No one wants to own what you own too. Individuals take ownership, you can’t give it. Whe…

Bill Palladino – MLUI‘s insight:

This brief article offers a fascinating distinction between possession and ownership of emphemeral things… like buy-in to your job, and commitment.

See on leadershipfreak.wordpress.com

Happiness Means Being Just Rushed Enough: Scientific American

The image of the increasingly time-crunched American is wrong—and being less rushed does not always mean being happier

Bill Palladino – MLUI‘s insight:

I know this feeling well.  When the crunch of the day is pushing you along from moment to moment, and at the end of it you feel exhilarated.  That’s it. When my wife asks me how my day was, and I say “really busy” and there’s a smile on my face.  That’s it. Thanks SciAmMind. 

See on www.scientificamerican.com