Are You Confused about What a Prospect Is?

A prospect is not just “someone you hope will give you money.” It’s an individual, business or entity that has demonstrated an interest in your organization, mission, or cause.

Bill Palladino – MLUI‘s insight:

I love the metaphor of the sluice pan.  Imagining us all swishing around in our databases for just the right prospect is spot on.

See on www.nonprofitquarterly.org

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