Are You Confused about What a Prospect Is?

A prospect is not just “someone you hope will give you money.” It’s an individual, business or entity that has demonstrated an interest in your organization, mission, or cause.

Bill Palladino – MLUI‘s insight:

I love the metaphor of the sluice pan.  Imagining us all swishing around in our databases for just the right prospect is spot on.

See on


About Local Econ Guy

World changer, bike rider, food eater, sidewalk shoveler.
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