How People Really Use Mobile – Harvard Business Review

Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today’s topics and challenges in business management.

Bill Palladino – MLUI‘s insight:

In case you’ve ever wondered how much time people spend actually working on that $400 iPhone the boss bought for them…  Harvard uses the 7 Primary Motivations to categorize usage.  I love the biggest use of all, and its title… “ME TIME!” 

See on hbr.org

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