Who shares your nonprofit pond?

In the nonprofit world it can be uncomfortable to think about the question “Who are your competitors?” After all, nonprofits exist to make a positive impact, not to compete for a slice of market share.

Bill Palladino – MLUI‘s insight:

Indeed.  In my efforts over the years to get nonprofit clients to think of themeselves more like businesses, the question of competition always gets a sideways head-shake.  “Huh?”  is the typical response.  “But we don’t have competitors.”  Not really.  We all compete for a shrinking pool (or pond) of funding. It’d be good to wake up to that fact.

See on www.bigducknyc.com

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