In the nonprofit world it can be uncomfortable to think about the question “Who are your competitors?” After all, nonprofits exist to make a positive impact, not to compete for a slice of market share.
Indeed. In my efforts over the years to get nonprofit clients to think of themeselves more like businesses, the question of competition always gets a sideways head-shake. “Huh?” is the typical response. “But we don’t have competitors.” Not really. We all compete for a shrinking pool (or pond) of funding. It’d be good to wake up to that fact.
See on www.bigducknyc.com