Forty-three percent of all donations come from the boomers, more than any other generation, according to a new look at more than 1,000 donors that examines how every age group wants to be solicited.
Boomers. This photo doesn’t do us justice! I’m simply not that old, yet I’m firmly one. Not sure if I’m your perfect target donor, but others of my ilk seem to be.
See on philanthropy.com