Sex, Lies, and Our Secret Motivators

Here’s news that probably won’t shock you: sex is at the top of our unconscious minds. And, when marketers ask us, we won’t come close to admitting it. A fascinating new study by Young & Rubicam provides insights into what we say vs.

Bill Palladino – MLUI‘s insight:

O.K., admit it.  You’re trying really hard not to look at the girl in the photo above.  Not surprisingly sex still sells.  What is surprising is that what we think influences us, and what actually does, may be two very different realities.  Might want to make those dull marketing materials a bit more sultry.

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