Are You Sure Your Nonprofit is Ready for Social Media? – Business 2 Community

The famous framework states that you are not able to reach the upper levels of the human experience – “self-actualization” and “esteem” – without the bottom levels being satisfied – breathing, food, water, sex, sleep, etc. I see digital marketing (and all marketing) tools through this lens. How can Maslow’s theory be adapted for the nonprofit marketer? Idealware has created a fantastic free tool – the Nonprofit Technology Pyramid.

Bill Palladino – MLUI‘s insight:

Social media is a curious beast for most nonprofits.  How do we prepare ourselves for a commitment to social media as a real tool?

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