What do we do about Phonathon?

I love Phonathon. I love what it does, and I love the data it produces. But sad to say, Phonathon may be the sick old man of fundraising. In fact some have taken its pulse and declared it dead. A f…

Bill Palladino – MLUI‘s insight:

Just last week I had to formalize a complaint to the Chicago Symphony Orchestra because they were dismissing my attempts to stop them from calling my cell phone for random fundraising.  I’d purchased a ticket to a jazz concert at Symphony Hall (not the CSO), and they called me no less than 20 times.  Even after repeated requests to have them stop. Ouch!  So do phonathons still work?  I think as long as real program staff (not disconnected contractors) are doing the calling, likely yes. What do you think?

See on cooldata.wordpress.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s